Hi! I’m Dan Zinman. 👋
I’m a quality-driven marketing relationship leader with extensive experience to deliver comprehensive strategies and campaigns that advance business objectives, builds reputation and deepens relationships.
I combine my backgrounds in both project and account management to provide strategic marketing leadership, while ensuring account foundation and project fluidity. I have worked on a wide range of campaigns, strategies and projects across multiple verticals, specializing in:
digital · CRM · direct response · POP · traditional mass · OOH · B2B
I am a passionate person who looks to integrate my personal passions into my work where possible, whether it be writing to help better understand the creative process, web design to better my knowledge of CMS management and coding (I built and currently manage both Maps About Nothing and The IHLC), or graphic design to help pitch in for some basic-level Photoshop work when needed.
I am also a culture junkie, constantly fascinated and enthralled with current news, trends and behaviour. I was a contestant on the game show Pop Quiz (but thanks to Paris Hilton, I did not win), I worship Mel Brooks and Larry David, I was a Seinfeld trivia champion (and later host), I am a history buff, and I have a Bacon Number of 3…which surely is good for something? I also am a proud dog dad, and Oscar is ready to serve as an office dog when called upon.
Helping lead one of the largest global auto brands included a myriad of digital and relationship management tasks, both for GM’s core brands (Chevrolet, Buick, GMC, Cadillac) and organically growing corporate initiatives, including:
– CMS builds & maintenance for all brand sites
– launched multiple non-vehicle programs
– enhanced strategic & creative reviews
– build & enhancement of owners portal
– development of Auto Show lead gen program
As the main account lead for Amica Mature Lifestyles, a Canadian retirement home company that blends real estate, hospitality and healthcare marketing into a truly unique opportunity, I was able to oversee a variety of tactics, including:
– deveoped brand relaunch
– launched new website
– updated promotional materials
– charitable promotional support
– local marketing turnkey guides
Serving as a Project Management lead for bp, for both corporate initiatives and a network of over 7,000 retail locations, I helped to develop and produce a number of retail-focused campaigns, including:
– all quarterly corporate retail programs
– all monthly franchise retail programs
– launch of bp Invigorate gasoline
– launch of Chicago’s bp Crosstown Cup
– promotions with bank and sporting partners
One of the most dedicated and industrious guys I’ve ever worked alongside. And he’s a damn nice guy to boot.
Partner / Creative Director
BBD Perfect Storm
Vice President, Marketing
Amica Mature Lifestyles
Always consistent, reliable, hardworking; he holds the respect of his colleagues and clients.
Group Account Director
MRM McCann Canada
Such a nice boy!